1. Bright, brittle and brash, Zilli Fish is a hectic place that appeals to Soho's media luvvies.

2. MEMO to every talent show failure, sportsman who misses a penalty or loses a race, football fan whose team is relegated, Princess Diana fan who can't let go, luvvie who wins an award, jilted kiss-and-tell merchant and shamed politician who has Blubbered before cameras.